What is SEO?
SEO is an acrynim for Search Engine Optimization and is the process of increasing your webpage's organic listing in search engines.
SEO is the fourth stage in our Online Marketing Roadmap. The first three stages are Logo / Branding, website hosting, website design and then SEO.
SEO is different from Google Adwords (a PPC campagin) because it allows your business to recieve all of the traffic for a keyword during the month instead of stopping your listing when your budget runs out. This is huge!
Our purpose is to help your business identify how your customers search online and then to craft a SEO strategy for how to rank your site on the first page.
Watch the video for a quick intro on SEO.
When searching for a local Fort Collins SEO company, you will want a company that will help your business in all aspects. As mentioned in the SEO video above, keywords and backlinks are huge for your website. But for a business who works locally, it's imparative to also work on local SEO.
What is Local SEO? Local SEO is the process of listing your business name, address and phone number throughout local websites throughout your area. Google mentions this type of business listing as a citation. Another huge part of Local SEO is your Google reviews. (See image on left).
Local SEO offers huge benefits for local businesses. Think about it when you went traveling last. When you searched for a hotel, what did you do? You went to Google and did a search right? May over to Trip Advisor? Then you checked out the reviews for the business and it's location in proximity to all the events that you will be doing.
Our job is multi-fold, to help your business put a plan in place to get Google reviews and to list your business throughout local sites with the correct business name, address and phone number everywhere. Inconsistent NAP can hurt your business.
Not sure where to start? We can help. Give us a call to touch base.
Absolutely, and here’s why: Think of SEO services as an investment in your website's future. Just like a good location can make a store more successful, being easy to find in search engines can make a huge difference in how many people visit your site, learn about your services, and become customers.
Yes, it takes some time and money up front, but the traffic, visibility, and sales you gain can really pay off in the long run. Think of SEO as compounding interest. The more you consistently invest, the greater the return in the long run.
The purpose of SEO services is to align your website with every step of your customer's buying journey. To identify the keywords that customers use throughout that journey and then ensure that you have a page on your website that talks about that keyword.
Another huge aspect of SEO that is often overlooked is that the website must also be fast to load on desktop as well as all mobile devices. In addition to that, each page on your site must have a conversion purpose. Depending on where they are in the buying cycle, what do we want them to do? This aspect of SEO drastically helps with increasing rankings as Google see's conversions as a sign that customers like what your site is doing.
How much should I pay someone for SEO?
Pricing for SEO services starts at $1,000 / month and greatly varies based upon the industry and keyword difficulty that you want to target. Pricing for SEO services has to do with a couple different factors. Those are:
Keyword competition:
Not all keyword phrases are the same.
Some keywords, like Fort Collins Roofing or Fort Collins Lawyers, are extremely competitive with dozens of businesses competing for the first page of Google.
Plus these keywords have extremely high Pay-Per-Click costs. For example, the keyword phrase "personal injury lawyer fort collins" has a Pay-Per-Click cost of $225!
Compare this to the keyword phrase "Party Supplies Fort Collins" which there is only one store specifically for party supplies (Party City) and literally no competition.
Meaning that it would take more time to get your website to the first page of Google in competitive niche's compared to un-competitive industries.
SEO might seem like it costs a lot because it involves a bunch of behind-the-scenes work that goes way beyond just tweaking your website.
- It's kind of like building a house. You've got to lay a solid foundation (that's your website's technical SEO)
- Then you need to fill it with great stuff (that's your content, pictures and videos)
- You make sure people can find it (that's through building links from other sites, social media, etc.).
- And when they do, you have to make sure that visitors contact you.
- Plus, SEO experts stay on top of what search engines like Google, Bing and Yahoo look for in order to rank websites, which changes all the time.
It's a lot of ongoing work that requires expertise, tools, and time to get you to rank #1 in search results, leading to more visibility and customers. So, while it can feel pricey, the payoff can be huge in terms of getting more business.
